Start Something

There are plenty of reasons why you might fail:

  • The idea isn’t good enough…
  • The brief is unclear…
  • You spent too much money…
  • Or not enough…
  • You may launch too early…
  • Or leave it too late…
  • You target the wrong people…
  • You could be too niche…
  • Or too broad…
  • You might not be good enough (yet!)…
  • Or experienced enough…
  • Or lucky enough.

But there is one sure-fire way to guarantee failure:

  • You never started.

The first step is always the hardest because you have it all to do, but once you make a start, you have something to build on. The momentum makes each new step that little bit easier.

Of course there will be hard times, and unfortunately, there is no way to guarantee success, but with every step in the right direction, you have the experience of all your previous steps to learn from and improve on.

As the saying goes ‘the things you regret most in life are the risks you didn’t take’. If you don’t try anything then technically you will also never fail, but what kind of life would that be? When all is said and done, you will feel more fulfilled having given it your best shot. So, what’s in the way of you starting something?